A clear guide to MailOptimal's credit system: how credits work, which plans include free monthly credits, per-lead costs, and free vs. Pay-As-You-Go credits.
The most important aspect a business needs for improving its marketing is reaching to the right prospects, because your marketing initiative is futile if it is not delivered to the people really interested in your business. With the correct prospecting tools, you make sure to connect with the right type of clients who can increase your deliverability. Many platforms provide different plans with different features and functions of their software, which can eventually make the credit plan really complicated for users to understand. MailOptimal has a simple credit system in which you pay only when you receive verified and active data. This guide explains the credit system, the monthly credit plan, email costs, and features of MailOptimal for users.
How Do MailOptimal Credits Work?
MailOptimal charges you only when you receive verified and useful data. Its credit structure is also much simpler so that any entrepreneur or business team do not get confused regarding their subscription plan.
- Credits are used to get verified leads with accurate B2B contact information.
- Credits are deducted only when you get a valid contact.
- Free credits (available on eligible plans) are renewed at the beginning of each month.
- ‘Pay-As-You-Go’ credits do not expire as long as your workspace is active.
- Free credits are always used before the credits you have purchased.
- You can manage the requests from your OpenAI account to reduce the costs of AI features.
Tier Breakdown: Which Plans Include Free Monthly Credits
| Plan Tier | Target Audience / Focus | Free Monthly Lead Finder Credits Included | Starting Price |
|---|---|---|---|
| Free Trial | New users | 200 one-time credits | Free (14-day trial) |
| Starter | Individuals who need cold email campaigns | 0 monthly credits (Pay-As-You-Go only) | $29/month |
| Growth | Growing sales teams who need multichannel marketing | 400 credits per user/month | $59/month per user |
| Enterprise | Large organisations who need advanced features | Custom credit allocation (400+ credits per user/month) | $349/month |